ACG Digital brings decades of cross-industry experience helping organizations design, deploy, and scale digital ecosystems that deliver real value.
Coca-Cola
With VML, conducted stakeholder interviews across the marketing content supply chain and developed an enterprise-wide digital asset metadata schema as part of the Connected Content Ecosystem initiative.
GE Healthcare
With VML, conducted remote discovery & definition workshops with stakeholders and developed an updated digital asset metadata schema and associated taxonomies as part of the migration to an Adobe Experience Manager: Assets enterprise DAM.
Greene King
Greene King partnered with VML to consolidate a fragmented digital landscape of ~1,700 websites on 80 domains into a unified, high-performing, composable Sitecore foundation on a single web domain, and integrating Greene King’s first-ever enterprise Digital Asset Management (DAM) and Content Marketing Platform (CMP) with Sitecore Content Hub.
Recognizing Greene King’s lack of prior DAM experience, our “DAM Foundations” workshops provided a crash course in digital asset management best practices. Together, we collaboratively developed an enterprise DAM metadata schema, controlled vocabularies, and taxonomies.
This digital transformation initiative didn’t just streamline Greene King’s online presence — it also boosted restaurant and hotel reservations made through the new website by 23%! The success of the Greene King and VML partnership was further recognized with a Sitecore Customer Award for Best Content Management Modernization.
Microsoft (Minecraft)
With VML, conducted onsite discovery & definition workshops and identified low cost/effort, high impact enhancements to optimize their Adobe Experience Manager: Assets digital DAM platform and operations:
- Conducted a detailed inventory of existing digital assets and an in-depth review of current operating model
- Developed and integrated metadata schema and taxonomy to support omnichannel experiences
- Provided technical guidance and documentation for implementation teams
Impact: Delivered a scalable, standards-driven DAM ecosystem that improved consistency, reuse, and delivery efficiency across markets.
Compare the Market
With VML, delivered a new enterprise DAM based on Adobe Experience Manager: Assets which included:
- DAM Foundations discovery & definition workshops with stakeholders;
- New DAM metadata schema, including controlled vocabularies and taxonomies;
- Solution design for asset ingest and approval workflows;
- Custom training Adobe Sensei AI to automatically recognize and tag assets featuring core brand mascots.
Dell Technologies
With Enfatico/Adpeople Worldwide/Wunderman Production (now VML) led the design and implementation of an enterprise digital asset management (DAM) system serving ~3,000 global marketing partners, supporting Dell’s $1B marketing operations.
- Led a globally distributed team of DAM librarians organizing, cataloguing, and publishing Dell marketing assets critical to global marcom operations
- Developed and maintained metadata schema, taxonomy, and controlled vocabularies
- Established governance and workflows for asset ingest, rights management, and lifecycle curation
- Supported migration to a modern cloud-based DAM infrastructure, improving discoverability and speed to market
Impact: Reduced content duplication, accelerated campaign delivery, and improved compliance across Dell’s global marketing operations.
Center for Jewish History
Founded and directed a state-of-the-art digital laboratory to unify the collections of five partner institutions.
- Defined digital lab staff roles and responsibilities;
- Hired and led team;
- Selected and procured state-of-the-art digitization hardware and software;
- Designed metadata frameworks and digitization workflows for museum, library, and archival materials
- Built and launched the CJH Digital Collections platform (search.cjh.org), providing unified public access to cultural heritage materials
- Trained teams on digital curation, governance, and long-term preservation
Impact: Expanded global access to rare cultural resources while establishing sustainable digital preservation practices.